We are pleased to declare that Jacknife are leading the newest wade-to-paign to own Hard rock Lodge & Casino Ottawa-the fresh brand’s earliest-ever before Canadian venue! Because Hard rock embarks into the a $350M expansion and you will rebrand, our company is honoured so you’re able to profile a strategy that do not only honors Difficult Rock’s legacy as well as amplifies the power within the Ottawa.
Known for bringing immersive amusement experience global, the difficult Stone� is certainly a popular globally place to go for natives and you will visitors similar. The company is in a vibrant day and age regarding extension and you will revitalization, and stage is set to own a grand starting away from Canada’s basic Hard rock Resorts & Gambling establishment � having Jacknife best the fresh fees to cultivate the fresh go-to-paign for their Ottawa venue.
HRI became the initial personally-had gambling company appointed an excellent You
�Our 350 million money expansion and you may rebranding often disrupt the hotel, activities, hospitality, and you will gambling opportunities inside East Ontario and beyond,� states Christine Crump, Chairman regarding Hard rock Resort and you may Gambling enterprise Ottawa. Canadians won’t need to cross a border to try out all of that Hard rock has to offer. Jacknife’s functions coincides towards globe-class performs and you can skills we send to the site visitors.�
The fresh new scope from Jacknife’s performs has a full strategic and creative development of the brand new go-to-paign, that have a pay attention to building adventure and operating involvement around the all of the touchpoints. The brand new strategy usually embody the fresh new essence away from Hard Rock’s bright society, making certain the opening becomes good beacon to have recreation seekers.
�We are very happy to collaborate that have an international brand name particularly Hard-rock within like a crucial time,� claims Mikey Richardson, Co-Creator and you can Professional Creative Manager at the Jacknife. �The lead-doing the fresh 2025 release gives us the opportunity to perform one thing really charming-a campaign that not only celebrates Difficult Rock’s heritage and amplifies the power inside Ottawa.�
That it relationship emphasizes objective-driven storytelling, with one another Jacknife and difficult Stone Hotel & Local casino Betovo Ottawa concerned about curating a smooth, high-feeling brand feel that will put the fresh phase having a huge starting for example no other.
Hard rock All over the world (HRI) is one of the most all over the world recognized organizations that have venues during the over 74 nations comprising 313 places that tend to be possessed/subscribed otherwise treated Accommodations, Casinos, Rock Storage�, Live show Spots and Cafes. Its Unity by the Hard rock� around the world support system benefits players to possess doing the things they love round the participating attributes globally. HRI along with revealed a partnership titled Hard-rock Electronic in the 2020, an internet sportsbook, shopping sportsbook and you can internet sites betting system. You start with an Eric Clapton electric guitar, Hard rock possesses the brand new planet’s premier and more than worthwhile collection of authentic sounds memorabilia at the over 88,000 pieces, that are displayed in the the places all over the world.
S. Best managed Team from the Deloitte Individual while the Wall structure Roadway Log inside 2021 and has now because the started honored fourfold. Hard-rock has also been recognized because of the Forbes among the many World’s Ideal Companies, along with Best Businesses for females, Variety and you can The latest Grads and you may a high High Workplace on Travel & Relaxation, Gaming and you may Enjoyment Globe. From the 2022 International Gambling Awards, Hard rock was named Land-Depending Driver of the year to the next amount of time in five age.
Hard rock International currently keeps financing levels off no. 1 financing-levels get firms: S&P Global Reviews (BBB-) and you can Fitch Reviews (BBB). For additional information on Hard rock Around the world, see hardrock or store.hardrock.
Rideau Carleton Gambling enterprise commercially opened since the Rideau Carleton Raceway within the 1962, while the Canada’s first-ever before five-eighths distance egg-shaped and has become a key section of Ontario’s utilize racing area from the time. Because the introduction from gambling inside the , the town off Ottawa has already established up to $6 billion a year and most $106 billion overall repayments getting holding Rideau Carleton Gambling enterprise within the brand new National Resource Area.
Having hopeless anticipation of your own opening of one’s the brand new Hard rock Hotel & Gambling enterprise Ottawa, Rideau Carleton Local casino remains open 24/eight, happy to suffice their visitors with the exact same effort and you may adventure. Hard-rock try trying to make a different county-of-the-artwork entertainment business that will in the future render the new legendary Hard rock brand so you can Ottawa and you can enliven the metropolis such as never before. Upcoming features ought to include a modern hotel structure which have 150 bedroom, and 22 rooms, prolonged gaming floors in addition to one,five-hundred slots, forty real time-actions table online game, and you can high-restrict gambling. Guests can also enjoy more 10 eating, pubs, and you may lounges, for instance the renowned Hard-rock Restaurant and Council Pine Steakhouse. The hotel will additionally be home to the fresh new antique Stone Shop, a-1,800 together with seat Hard rock Real time place, and you will genuine audio collectibles.
The latest studio is a huge driver off business design and certainly will utilize more 700 local customers, shortly after completed. Hard-rock Resort & Local casino Ottawa continues the new culture off community funding as a consequence of regional sponsorships and nonprofit partnerships, increasing the lifestyle regarding residents and you can individuals the same because are depending under Rideau Carleton Local casino.
Rideau Carleton Gambling establishment is actually run of the Hard-rock International and you can influenced by the Ontario Lotto and you will Betting Company (OLG). With OLG relationship, Rideau Carleton Gambling enterprise demonstrates an everyday commitment to responsible gaming having complete implementation of OLG’s Takes on and that is recognized through the RG See certification program.
For additional information on Rideau Carleton Local casino, head to rideaucarletoncasino
Jacknife try a different, full-service innovative brand institution based inside Toronto, Canada. With well over 29 many years of globe experience, Jacknife might have been the leader in bringing outstanding branding and innovative methods to a varied directory of readers. From the leverage the brand new effective combination of proper innovation, Jacknife empowers brands to construct significant company really worth through the strength away from invention.