The biggest month-on-month decline was seen at NBC News, dropping 30% to 67.7 million visits. The New York Post (down 33% to 97.7 million visits) and USA Today (down 32% to 125.4 million) had the second and third biggest year-on-year declines within the top ten sites in October. In total 35 sites saw month-on-month decline, with Variety decreasing the most (down 22% to 17.4 million visits), followed by The Sun (down 16% to 21.9 million) and US News (down 14% to 19.6 million). Some 15 sites saw month-on-month growth, with Newsweek the most visited site to see a boost – up 21% to 82.3 million. Datasets are based on direct measurement (i.e. websites and apps that choose to share first-party analytics with Similarweb); contributory networks that aggregate device data; partnerships and public data extraction from websites and apps. Similarweb generates its traffic data by applying machine learning and modelling to the statistically representative datasets that the company collects.
Yahoo Finance and People both shuffled up the board one spot to sixth and seventh place respectively, pushing the New York Post (150 million visits, down 7% year-on-year) down to eighth. The New York Times maintained its position in second place, with 361.8 million visits, and Fox News was third on 293 million. After Athlon the fastest-growing site in the US year-on-year was The Daily Dot (up 174.2% year-on-year to 29.2 million), which entered the top 50 for the first time in August.
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Month-on-month, however, all but one of the top ten saw traffic rise in March compared with February. Among the ten most-visited news sites in the US, the AP was followed by People magazine (158.3 million, up 14%) for year-on-year growth, then by aggregator Google News (121.1 million, up 9%) and The New York Times (492.5 million, up 6%). The Atlantic saw a jump of more than 40% month on month amid its blockbuster story published on 24 March revealing its editor had been accidentally added to a Trump administration group chat about military strikes in Yemen.
The publication, likely spurred by the city’s historic wildfires, grew its web visits nearly 120% to 42.3 million in January, but in February these returned to 20.8 million – a 51% month-on month fall. The drops mirror widespread gains in February, when only nine top sites saw traffic losses and 21 posted gains of 10% or greater. Despite its monthly gain The Cooldown was the second-largest faller year-on-year among the top 50, losing 24% of its traffic compared to March last year. Google News, The New York Times and Yahoo Finance all saw a 9% month-on-month rise in visits, while People, Fox News and USA Today rose 5%.
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- The Independent is one of several UK newsbrands along with The Sun, Daily Mail, Daily Mirror, Express and the BBC that have recently put focus on expansion in the US.
- The site received 374% more visits in August 2024 than in August 2023, reaching 29.6 million.
- Also possibly reflecting interest in the US presidential election, the fastest monthly growth among the top 50 was seen at Real Clear Politics, where visits were up nearly 40% compared with September.
- Since November Similarweb has excluded the figures for edition.cnn.com in its report to Press Gazette since they are counted under the main domain.
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Discover the latest world’s news in all formats and topics Scan the QR code to download the CNN app on Google Play. Some traders have reported a drop in business due to ongoing traffic issues, a councillor says. The suspect died of apparent self-inflicted wounds, authorities said. Marimar Martinez was shot five times by a Customs and Border Protection agent. Only people who watched a lot of TV In the ’80s and ’90s will ace this 30-question quiz